Playbook
The 60-second response rule
Why first-touch latency is the single highest-correlated KPI to close rate, and how to get under 60s on every channel.
Read · Coming soon
For dealers, by dealers
Plays, playbooks,
and real numbers.
What's actually working on Canadian dealership floors right now. Compliance, AI, pipeline tactics, lead-response math. No fluff, no "thought leadership."
Latest
Compliance
CASL, PIPEDA, and your CRM
What every Canadian dealership needs in writing before sending the next email blast or SMS campaign.
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Operations
Days on lot is lying to you
The real metric that predicts whether a vehicle moves, and why most DMS dashboards bury it.
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AI
Voice AI for inbound: when it works, when it doesn't
Our actual numbers from running Ayva on inbound calls. Wins, losses, and the exact escalation rules.
Read · Coming soon
Sales
The pre-approval push
Running credit early on internet leads converts at 3-5x the rate of saving it for the visit. Here's the script.
Read · Coming soon
Tooling
Why we built Drive AI on Supabase ca-central-1
Data residency, RLS, and what compliance auditors actually ask about.
Read · Coming soon
Free tools
Calculate the leak.
Lead Leak Diagnostic
Score your dealership's lead handling 0-21. Tier-banded scoring with a personalized email report.
soon
Voice AI Cost Estimator
Plug in monthly call volume, get an honest cost estimate across Twilio, Deepgram, ElevenLabs, and Gemini.
soon
CASL Audit Checklist
The 12-item checklist Canadian dealers should run before their next email blast.
Drop your email.
One short email when there's something actually worth your time. Real numbers from our lot, breakdowns of what worked or didn't, free tools as we ship them.
No spam. CASL-compliant. One-click unsubscribe in every email.